The tools got cheap. Trust got expensive.
Generative tools made it possible for anyone to make anything. They did not make it clear who owns it, whether it is any good, or whether you can safely put your name on it.
Altera builds what is missing.
- A standardfor how the work is made and what rights come with it.
- Trainingthat holds people to it.
- A roomwhere the people making it find each other.
- A stagewhere the work is judged in public.
Create
the other way.You bring the brief. We make the film, the photography, the campaign. Tell us what you want to make.
Let's chatLearn
the other craft.Training through making something. For schools, campuses, teams and individuals.
Ask about a workshopMeet
the others.A creative community in Atlanta, for people working at the edge of storytelling. Third Wednesday, every month.
Come to the next meetupShow
the other take.The Summit and the Cinema, April 17 and 18, 2027. Where generative work gets seen, judged and licensed.
Go to the FestivalThere is another way to create.
Tell us what you want to make. We'll come back to you to talk it through.
Let's chatThank you.
Your brief is with Natalia and Elizabeth. We will be in touch to talk it through.
April 17 and 18. Atlanta.
Broadcast and film school, in one company.
Natalia Gonzalez
Natalia Gonzalez is a first-generation Latina filmmaker and a UGA graduate in Entertainment Media and Television Studies, with a minor in cognitive science. When she couldn’t find other filmmakers in Atlanta working with the latest generative media tools, she built the community herself, and three months later launched the Atlanta International AI Film Festival, the first in the Southeast.
Elizabeth Kealoha
Elizabeth Kealoha has spent more than two decades turning emerging media technologies into working industries: seven broadcast network launches, the build of Bounce TV’s original programming organization, and over 500 hours of original programming. She brings that operating discipline to Altera: the licensing, rights, training pipelines and quality standards that let creative work reach its audience and pay the people who make it.